Building a home internet business requires a relentless pursuit of obtaining opt-in subscribers or customers and then a focus of staying in touch with them again and again to they purchase what you have to offer. This statement may seem mercenary to some but the essence of all enterprises online or offline is to make money.
As a business coach I have seen all sorts of businesses succeed and some fail. The one ingredient of a successful business is to focus on building their customer and prospect list and to stay in frequent contact with them at least monthly but sometimes even more frequently.
Something magical happens when you focus on developing trust with your customer list. It is called loyalty and people will purchase more frequently if you develop the habit of staying in touch more rather than less.
Airlines all around the world offer frequent flyer miles. Many small businesses outside the travel industry offer loyalty clubs. Hotels offer various reward or incentive schemes aimed at bringing their best clients back again and again.
Now do you think these happen randomly? No, of course not. They are all well thought out, revenue producing strategies to leverage and encourage repeat business.
This is the goldmine that is repeat business and it's probably under utilized in your agency. I congratulate you if you have strategies in place to maximize this. Generally however, the majority of travel agencies have no real plan of attack in this crucial area.
Well, I am about to change all of that!
Read on to discover the hidden but brilliant area of generating vastly increased numbers of repeat clients for your business.
Again I suggest you pick out your top 3-5 strategies and over a period of 1 year implement these into your business. As always you have to persist, adapt and be prepared to measure, adjust and track the success of these strategies.
Please take this as a guideline. Some of you, depending on your own situation, may need to do a lot more than 5 strategies quickly.
Read on to discover the gold that already exists in your clients and how you can mine this gold for immediate impact!
Critical learning for building an internet business:
You must get as many opt-in subscribers to your product or service and then stay in touch with them and build trust and a relationship.
Once you do this it is possible to re-sell to them over and over again for long term gain as a business.
5 Ways to stay in touch whilst building an internet business:
- Create a simple e-zine (weekly online newsletter) and deliver some easy to digest content that is personal, specific and useful. This builds trust more than anything else.
- Provide or create or use someone else's useful information and deliver it to your subscribers as a gift or special report
- Create a simple blog which enables your subscribers to interact with you and give feedback. Sites like blogger.com allow you to set up a blog in about 10 minutes.
- Provide a bonus gift affiliated with your niche. So if you are in the small business niche you can easily obtain a goal setting free format for them, for example.
- Recommend relevant resources that your niche could use. For example- the internet niche would love to hear about hosting companies, graphics packages, website builders and the list goes on and on.
